The accomplishment of social media marketing is based on the right mix of fruitful strategies. The wrong combination will simply reduce the visitors from targeted consumers rather than attract all of them. If you devise your social media strategies including social media optimization on the basis of current trends, you are able to increase profits and use social networking sites efficiently for marketing. Here are the recent styles highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Article.
Low Usage of Social Bookmarking Sites
According to the study reports, the use of social bookmark creating sites has lowered to 10 percent out of 26 percent this year. This considerable drop of usage obviously indicates the fall of book-marking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among entrepreneurs, majority of sites (e. g. DIGG, Friendfeed) are almost passing away. Therefore , it is not a fantastic practice to trust a bookmarking web page blindly for advertising purposes in the current situation. Instead, check for the websites that are most well-known and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or maybe daily offerings of deals are perceived as a powerful way to attract numerous targeted customers at the same time. The research report says that around 80% of marketers are generally not interested in using the most popular daily deal sites including Groupon or Living Friendly for their campaigns in the future.
Now people work more on the very long returns that they obtain from their purchases after some time. Hence, it is advisable to make use of social networking sites for long term marketing goals instead of daily goals.
Leading Sites for Social websites Campaigns
Marketers who use social media intended for marketing will naturally carry out social media promotions (using social networking sites to get promotion) for their services or products to attract targeted consumers. The campaigns will be successful only if the relevant site is popular amonst the customers.
The research survey indicates that entrepreneurs who spend more than 40 hours a week for social media marketing carry out their campaigns considerably more intensely through Google+, You Tube, Pinterest and Instagram when compared to those who spend half a dozen hours or much less a week on social media. Also, around 92 percent of entrepreneurs who have five or even more years of experience choose LinkedIn than per cent of marketers having less than five numerous years of experience. Forum advertising has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of internet marketers are planning to increase promotions through Twitter although it is a slight lower from 69 percent last year. Young internet marketers, more than older kinds prefer photo directories including Instagram to get launching campaigns. 62% chose blogging since several suitable platform to find out, which is the highest one particular followed by Google + (61%) and Fb (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Marketing experts use Facebook for a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, equally Facebook and LinkedIn have equal most 29% each. Given below is the pie information showing usage information for each platform with regard to B2C and B2B marketers.
B2B marketers use a more diverse assortment of platforms compared to B2C marketers. Both of them do not completely utilize writing a blog and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to encourage blogs as they are perceived as the most popular social media program. YouTube being the 2nd largest search engine, you may enjoy the benefits it gives you by posting low cost videos. Orabrush (B2C Company) and Blentec (B2B Company) became strong brands by using low cost YouTube video clips.
As B2B online marketers increasingly use LinkedIn, they have an opportunity to make use of SlideShare (owned by simply LinkedIn). This social websites entity can be used intended for generating leads intended for B2B organizations.
Fewer Check-ins Online
In accordance with the research reports, there is a decrease in the usage of geo-location services including Foursquare from 17% this summer to 11% this season. These services let check-in to your locations automatically online. The decline in these kinds of services indicates that people are now concerned more about privacy and safety. Marketers may tackle this situation by introducing contests and rewards. This will motivate people to check-in even more.
If you are still following a old strategy for social media, then it is the time to develop new approaches based on all these current trends. It is better to entrust this monotonous task to a dependable social media marketing company that gives reliable social media marketing products and services rather than try utilizing the strategies all on your own.